Manchester United have changed their season-ticket policy so fans have more choice over which games they watch at Old Trafford from next season.
Season ticket holders are currently obliged to buy tickets for Champions League and FA Cup games on top of all Premier League fixtures.
After consulting with their new fans’ advisory board, United will give supporters the flexibility to buy cheaper season tickets specifically for the Premier League or cup competitions.
Manchester United fans will be able to buy different types of season tickets next term
The club will be offering the option of an entirely different season ticket for cup competitions
Supporters who purchase the Premier League-only season ticket will have the option to add FA Cup, Carabao Cup and European tickets on a competition-by-competition basis.
Those who opt out of a competition will be able to apply for cup tickets on a match-by-match basis, subject to availability, along with official members.
The cup season ticket is being introduced for the first time, guaranteeing access to all cup games at Old Trafford for official members.
Further flexibility will be provided by the launch of a ticket buy-back scheme, allowing fans to sell unwanted season tickets back to the club on a match-by-match basis where there is demand.
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Supporters will have the chance to upgrade their season tickets throughout the campaign
The change of policy follows United’s pledge to engage more with their fanbase. The obligation to buy cup tickets has been a cause for complaint among many supporters for some time.
United’s chief operating officer Collette Roche said: ‘When the fans’ advisory board asked us to review our season ticket policies, we were pleased to work with them to explore options for providing fans with more choice and flexibility.
‘We recognise that not all season ticket-holders are able to attend every home game over the course of the season, and given the high demand, we want to increase the opportunities for official members to access seats that would otherwise go unused.
‘We have listened to fans’ opinions and worked closely with the FAB and fans’ forum to agree reforms that will allow each season ticket holder to choose the option that works best for them.
‘We believe this new offer provides flexibility and fairness for both our season ticket holders and official members.’
Bruno Fernandes and Co will hope to offer far more on the pitch for the fans next season